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Ultraverse Revisited: Early House Ads

ultraverse_revisited

Here are several early "house ads" for the first few Ultraverse titles, plus the "Ultratorials" from Prime, Hardcase, and The Strangers #1s.

ads_0001_prime

For me, one of the most noticeable differences from ad to print with Prime was the title logo–the lower portion was removed, and the cover of the first issue features only the full, heroic Prime–not the two-stage transformative part next to it.

The text description sorta fits what I remember, in the "hype" sense, but doesn’t feel entirely accurate on the first issue in particular.

ads_0001_strangers

This Strangers ad is the image for the first issue’s cover, and offhand seems like what was printed, albeit with some different coloring, perhaps. And with Malibu‘s coloring department (long-rumoured to have been why Marvel bought the company) it makes plenty of sense to me offhand that that would make for some simple changes, and the coloring (of the background) can make an image look at once familiar yet suitably different like this.

The text definitely fits, though sorta "gives away" the "lost city" bit…but had you asked me before looking at/reading this ad, I would have been able to tell you essentially the rest of it, just not "…with a sorceress from a lost city…"

ads_0001_hardcase

I feel like Hardcase was another logo that changed between ad and print, with a more "basic" and bigger/blockier design. This logo is familiar enough that I want to say it got used on later issues of the series.

This image is completely different from the first issue’s cover, though 25 years later, this would simply be a case of "I didn’t get the variant cover." I like the image in terms of the ad, but it would seem rather boring and "off" to me for what I recall of the first issue itself.

The text piece mostly gives the premise of the series, but I wonder (now) about the timing of stuff for what I recall of the character only having a year "off" from super heroics–is that really time to build a huge film career?

ads_0001_freex

I like this Freex ad–it’s the image I associate with the first issue, and I think I even have a poster of this. I prefer the text being part of the image, rather than a Microsoft Word "text box" dropped onto the image…it feels a lot more dynamic…and memorable!

I do notice a small "text box" but even that seems a bit fancier than the first three ads, and actually does NOT stand out so much. "Life’s tough when you’re a super-power freak."

ads_0001_mantra

Mantra is another where the image from the first issue’s cover is used, which I definitely like!

The text box seems a bit much, with two ‘paragraphs’ of premise given…it makes it look a bit more complicated. Of course, I like that this info is provided, as it beats the heck outta just simply giving the image and saying "blindly buy me!" It also somewhat spoils developments in the first couple issues, and as I recall, technically "spoils" the first issue’s cliffhanger.

Additionally, for a "solo title," the cover makes it look like a bit of a team-up book, with Mantra and Warstrike fighting together, and possibly for the shadowy guy in the background (the villain Boneyard). The main character is the smallest figure on the image!

ultrafiles_prime0001

Here’s the "Ultrafiles" page from Prime #1. While I the first part is the same across the several issues, the latter part is changed up to fit the specific issue, with small quotes from the creators of the specific issue.

ultrafiles_hardcase0001

Here’s the page from Hardcase #1…

ultrafiles_strangers0001

…and here’s the page from Strangers #1.

Though I’ve been almost certain that Strangers had been the first of the titles out (granted, this was 25 years ago and I was a 12-year-old kid at the time), that its page showed the covers of the next month’s new #1s has me slightly doubtful.

Regardless, I appreciate that these pages were changed to fit the specific issue–they were not just a one-size-fits-all static thing inserted into each issue.

This is also from a time when the "primary" cover was what was marketed–not the variants. Variants existed–specifically full-cover holographic covers, and versions with silver foil logos–but they were not the marketed versions. They were special "additional" versions! The hologram images I’ve come to learn were actually different from the printed art; but the foil editions are the same exact cover, just with the bulk of the logo as silver foil. The hologram covers are extremely distinctive–you’d know EXACTLY what you’re looking at to see one; and otherwise, the marketing (like these pages and most of the house ads) show you exactly the cover image you’re looking for, on whichever series!

Two and one half decades later, and going through back-issue bins, one can immediately tell what issues are what and the (series) reading order and all that.

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The ’90s Revisited: X-Men Series 1, Cards 28-36

Looks like my "schedule" with covering this card set is slipping! As it’s been several months since I last touched on this, I’ll "lead" with the links to the previous posts in the series!


Cards 1-9  |  Cards 10-18  |  Cards 19-27


xmen_series1_full_028-036

This is another page of mostly characters I’m at least familiar with, if not entirely informed on. Jubilee, of course, catches my attention as having been one of the primary characters in the ’90s Fox animated series, as does Rogue! Forge I always remember from the same animated series, despite being placed in a different time for that.

On with the individual cards…

028a

I think I’m actually most aware of Boom Boom from Nextwave by Warren Ellis. Here she has the "typical" look, and I think I might slightly recognize her by the bubblegum-bubble, but overall would likely not have recognized her without the name prominent on the card!

028b

And right here on the card-back is more information than I could have told you myself off the top of my head. I’d’ve thought she was a character introduced at the end of New Mutants if not X-Force #1. And I knew she could blow stuff up, but would not have recalled the "time bomb" aspect.

029a

Jubilee was a "point of view" character in the ’90s X-Men cartoon series…she was the inexperienced one, the one who could ask the same questions the viewers would have, and have stuff explained without talking down to said viewers. My first introduction to her was the cartoon, and it wasn’t until later that I first "met" her in the comics. I was aware of her earliest-on in the comics in an issue of Wolverine as well as the Uncanny X-Men issue that saw a "death" of Illyana Rasputin (Colossus’ sister) at the time.

029b

Jubilee is another character that was still very new when I came in, despite now being close to 30 years old! Nothing much new for me information-wise on this card outside of the term "plasmoids"…perhaps a way of making something sound scientific regarding her powers? I always forget if her first appearance was #242 or #244 of Uncanny X-Men, so there’s a handy reference to have.

030a

Shatterstar is a character who epitomizes "the ’90s" for me, as a character, and as a part of X-Force, and the actual X-Force title as it stood in the early-’90s. I mainly only knew the character for awhile from the Spider-Man/X-Force crossover that was collected in a tiny 3-issue volume back in the day.

030b

Reading the back of this card gives me more information than I ever could have given specifically about the character off the top of my head. It’s interesting that there are so many time/dimensional refugees that multiple characters up and down the timestream of an alternate reality found their way into the "main" one. Part of the convoluted nature of ’90s X-stuff, I guess. Also interesting to consider how relatively cliché it is that a character travels back in time to get help and simply joins the group they went back to interact with…or even some other group! Readily-assimilating (-ish) into a time not their own seems relatively common (Shatterstar, Bishop, Cable, Rachel Summers, etc to name just several!).

031a

Strong Guy I’m most familiar with from the then-current iteration of X-Factor, around the 30th anniversary of the X-Men and the whole Fatal Attractions crossover; though he became more of a standout to me due to the cliffhanger leading into the original Age of Apocalypse saga.

031b

There’s not a lot of depth to my knowledge of Strong Guy, and this card doesn’t really change that. It’s handy to see the first appearance…that’s a factoid I did not know off the top of my head. I did know he used to be a bodyguard.

032a

Captain Britain is a character I feel like I’ve been "familiar with" in terms of the character existing much more than I am with the character himself. He’s got a distinct look, and I’ve long associated the character with Excalibur–at least early issues that I’d been aware of.

032b

I’ve known about (but forgotten til reminded here) that stuff with Captain Britain is where we got the "616" designation of the "main" Marvel Universe. I can’t say this card really tells me much, but it’s such a little block of text for a fairly complex character, even back in 1992!

033a

I first "met" Forge in the X-Men animated series; though in that he was a character whose present seemed to be "The Future." Not long after that I learned a bit more about him, at least in his existing in the present-day in the comics, and there having been something between him and Storm.

033b

…and there we go: another character I’ve learned more about from a card than I might’ve been able to easily convey myself off the top of my head. I did not remember (if I even knew) of the character’s involvement with the Vietnam war (something that dates the character a bit).

034a

I don’t remember for certain when I first became aware of Multiple Man (Jamie Madrox), though it was probably somewhere around X-Factor‘s 100th issue when the character had "died" at the time. I think I’d gotten the issue as part of one of those department-store 3-packs or "boxed set" of a couple issues leading into/including the 100th issue.

034b

The main thing I learn from this card in 2018 is the first appearance of the character…I would have assumed he first appeared in an X-book. But Giant-Size Fantastic Four? Ok.

This mutant power is one of my go-to "super-powers" in answer to the question "If you could have one character’s power, which would you want?" (and excluding the likes of Superman with multiple powers).

035a

I can’t remember when I first became aware of Quicksilver…it was probably around 1993’s X-Men #25 (part of the Fatal Attractions crossover). I recall a bit of ‘hype’ around "that" issue of X-Factor where Peter David left a huge mark on the character: giving a great analogy from the character’s point of view as to why he’s always seeming like a jerk. (Something about standing in line behind someone that doesn’t know what they’re doing, and to imagine being surrounded by people who don’t know what they’re doing, every moment of every day).

035b

I’d forgotten Quicksilver started as part of the Brotherhood of Evil Mutants with his sister, the Scarlet Witch. I also forgot (or hadn’t realized) that he had a stint as an Avenger. Same for how early he first appeared in the X-Men series…

036a

Ah…Rogue. One of my favorite X-characters, largely thanks to her depiction in the X-Men animated series. It’s safe to say that as fictional characters go, she was a definite "crush" as a kid. This is my favorite design of the character (matching the cartoon series); and though I don’t mind some of her other costumes, this one’s the one I most think of for her.

036b

I learned of Rogue’s backstory from the animated series, as well as elements from the mini-series in the earlier ’90s. I’m pretty sure I "discovered" Ms. Marvel from the animated series before any appearances in the comics. It’s interesting to see that a major part of Rogue’s character is basically non-existent in the present; same for the impact on Ms. Marvel (now Captain Marvel). While one of my "grail" comics is Uncanny X-Men #266 (the only issue I’m missing from having a run from #240ish to 500 or so), I’d also be quite interested in getting Avengers Annual #10 for Rogue’s first appearance.

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