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Another Example of the ’90s Doing Gimmicky Covers Better: Avengers #s 379-382

While I don’t have sources to cite/link offhand, nor do I feel like digging for any…I can still say that I frequently "hear" (read) the notion that "the ’90s" were SOOOOO horrible with VARIANT COVERS. Or the comparison made of modern "variants" and ’90s’ covers and such.

I make a huuuuuge distinction, though. For as much as the ’90s are known for all sorts of gimmicks and shiny foil holographic die-cut bullet-shot covers…even the most egregious and "aggressive" such programs did not even touch every single issue of any single series. And for as frequent as they appeared, they were NOT so incredibly prevalent as to be able to suggest that every single issue of every single title from every single publisher every single month had some gimmick!

In the ’90s, typically even IF there was some gimmick cover…it was either simply a "gimmick cover" or it was a SINGLE variant…more a different EDITION with one version being a "newsstand" edition and the gimmicked one being the "Collector’s" edition or such.

(I lay out a bunch of such covers in a post from early 2020 displaying the "era of excess" with Super-Blog Team-Up)


ANYway….

I recently came across a 4-issue block of the original Avengers title…issues 379-382. All were billed as a "double feature" with a Giant Man feature as a "flip book."

That is…you had the main/regular issue…but if you flipped it over, the back was another cover image, and you’d read from that side like the other and it’d be like reading two comics, but they’re a single unit!

avengers_double_feature_giant_man_379to382a

So, what really caught my eye with the issues is that the flip-cover is a 4-part image….when you put all four together you get a larger singular image. Fitting both for it being a GIANT image as well as being a "fun" gimmick if you happen(ed) to get all four issues!

avengers_double_feature_giant_man_379to382b

Nowadays…these would absolutely be VARIANT covers. There’d be NO "flipbook" aspect–it’d just be extra-sized with a "backup" feature, and multiple variants covers per issue, with ONE being this.

Or even more egregiously…I would NOT put it past modern Marvel to have all four of these be variants on the SAME ISSUE, incentivising the purchase of no less than four copies of the exact same issue…and they’d do this for multiple characters or costumes. Getting one to buy 16+ comics for a four-issue story.

But back in the ’90s? The price of the given issue was increased fairly proportionately to the increase in content, with the added bonus of the flip-book to let it "feel" even more like a bonus/extra issue, and all that.

Which–if one is already paying an extra price for an issue at all is far better than chasing variants and multiple variants PER extra-sized & extra-priced issue.

These particular copies of the issues?

I paid $1 for the 4-parter. 25 cents per issue…and incidentally, 12.5 cents per cover!

I would gladly welcome back the ’90s and the ’90s sort of covers over this modern deluge of variants. And heck…at least the way MY memories are…it’d even be preferable to the MODERN speculation bubble that’s been bubbling up more and more the last several years, too!

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