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Bought it For the Cover: X-Force (Dawn of X) #14

Here we are with another Bought it For the Cover post in the same week!

(Well, to be perfectly transparent, it was the fact of having TWO of these that I even noticed/considered a pattern and said pattern seemed ripe for a "feature," so…yeah.)


Bought it For the Cover Archive:


As is sometimes the case on "smaller" weeks, I’ll take an extra look at comics to see if/what catches my eye, to try to allow a bit of serendipity to remain. All the more as I’m increasingly discouraged by the newest stuff from Marvel and DC, and the lack of "ongoing-ness" of titles, and yet also a bit of nostalgia and "missing" being able to just browse and come across something new.

In this case, I was curious about the X of Swords thing and browsing the section of the recent-back-issues rack.

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I noticed the "trade dress," I think, for X of Swords where the story title was at the top of issues and the actual series’ title was lower/at the bottom of the cover. Sorta makes the event/crossover story dominant and the actual titles secondary…which "works" for me, at least for NOT being particularly invested at the moment.

I’m sure what FIRST really caught my eye for this particular issue was the familiar-looking depiction of Wolverine…while it reminds me a lot of the way the character appeared in the ’90s, albeit reined in a bit. Even NOT being able to see the claws for what I could see of the cover in the rack, I recognized Wolverine. And he’s holding some sort of blade (hey, X of SWORDS!) reflecting other characters.incredible_hulk_340

While it’s hardly the most dynamic of covers, it’s certainly "iconic" in its way–to me, at least. But also like Amazing Spider-Man #54, I think it sparked a bit of memory to an older comic.

Specifically, Incredible Hulk #340.

While the images are not nearly as similar as on the Spidey issue, the prominence of Wolverine’s face and a blade reflecting someone is there. Loose? You betcha. Relevant? Duh.

And again…this is NOT a first issue, nor is it the first chapter of a new story. It also is not–to MY knowledge up to/as of this typing–an issue with any particular hype or specific anything. It’s essentially JUST "another issue" of some series; a latter chapter, but not penultimate or finale of a crossover/event series, not a series I’ve bought any prior issues for, read any issues of, and so on.

It’s isolated.

It’s the cover that caught my eye, drew me in, and I wound up liking it and bought it.

Perhaps BECAUSE I 1. liked it and 2. it’s NOT a variant cover.

I’ve yet to read the issue. And it may languish as too many other issues also do–bought but unread for awhile–despite initial enthusiasm and being interested enough to purchase the thing.

But as with other issues that will get their own Bought it For the Cover spotlight…the main thing is that the cover catches my attention, I like the cover, and buy the issue due to liking the cover…AND it’s NOT a variant.

The 11th Dawn of X volume should be out by the time this post goes "live," and that’s the way I’m choosing to follow this "era" of X-Books generally…all the more due to so many variants and multiple printings and speculation and seeming so tied together that one has to be all-in…not to mention annoyance at Hickman‘s (or inspired-by-Hickman) white-space and credits pages and infographics and such that I’d rather buy collected editions than be annoyed at the individual page-counts and wastes of space in single issues.

I don’t know if X of Swords will simpy be contained within (multiple?) volumes of the anthology-style Dawn of X paperbacks or if it’ll be its own Omnibus-sized thing. With 22-some chapters, though, it seems ripe to simply be contained in 4-ish DoX paperbacks.

Time will tell. Meanwhile…this issue will either need to be read, or find itself orphaned in a box somewhere for awhile.

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Bought it For the Cover: Amazing Spider-Man #54

I don’t know how "regular" a "feature" this’ll be, but decided this was an appropriate sort of post to do. If you’ve been reading this blog for any amount of time, you’ll know that I have a definitely dislike of most "variant covers." And thanks TO variants, I’ve largely felt that covers are near-meaningless now because any issue that SHOULD have an "iconic" cover has it FURTHER diluted from 2-3 covers every. single. issue. to umpteen extra covers such that there are more covers than there used to be for TWO YEARS OR MORE of any given single title. The "heat" is on the VARIANT, the CHASE, etc. Making the "regular" or "NON-variant" something "common" or "less than" or "basic" or "undesirable" or whatever.

But for Bought it For the Cover I want to highlight an issue that I bought for the cover–only, it’s the REGULAR cover.

Today, it’s The Amazing Spider-Man (vol. whatever…6? 8? 12?*) #54…ostensibly the penultimate chapter of Last Remains.

(*at this point I just figure EVERY Marvel title is at LEAST half-a-dozen volumes in, with all the reboots. Maybe sarcastic, maybe tongue-in-cheek, maybe just snarky or whatever.)

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This was an issue that grabbed my attention seeing the cover. It may be fairly generic–"just" a closeup of Spidey’s face…but rather than white eyepieces, we see a reflection of his hands as he’s shooting webbing out at the city, preparing to swing out.

spiderman_050_1994_stockimageAnd there was just something "familiar" to me about the image, that turned out to be that it’s Mark Bagley art! I’m most familiar with Bagley thanks to his stints on Ultimate Spider-Man, but apparently also on Amazing back during the ’90s.

Anyway, the image grabbed my attention, maybe also reminding me of Spider-Man #50 with a holographic/foil/shiny cover in the ’90s.

(As you’ll notice by the image being present here, I pulled the image of the aforementioned Spider-Man #50 for comparison!)

While not quite as zoomed-in/close-up, should be pretty obvious on the similarities. Prior to googling the old cover, though, I was thinking the holographic eyepieces were simply reflective…I totally forgot about (Kraven?) being visible…but having something "reflected" in the eyepieces certainly lends itself to why I "automatically" or "subconsciously" drew the comparison seeing the issue on the rack.

And being such a fan of ’90s comics–especially ’90s Marvel and DC (as well as Malibu‘s Ultraverse, and Image and such)…it was definitely the nostalgia that helped prompt me into buying the issue even though I knew it was not an opening chapter of a story; it’s by a writer whose work I’ve really not much cared for, and is the 54th issue in a run I’d NOT bought ANY issues from prior.

But that’s actually all the more the IMPACT I want to call attention to, of this simple, basic, "A", "###11", non-variant, cover.

54 issues in, zero context to the story, no particular hype that I was aware of over this issue (plenty for the NEXT issue, though with the newly-coined "webhead" cover), latter chapter of a story, not a writer I care to follow. TOTALLY the ART of the COVER prompting me to pay the $3.99.

No advance hype for this cover reaching me, I wasn’t aware it was gonna be out, I wasn’t looking for it, and even though it caught my attention, I wasn’t even going to BUY it.

But I wound up doing so.

And thanks to this REGULAR cover, I wound up getting the entire Last Remains arc and two issues of epilogue/fallout after the official story itself.

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[Rant] Life During Quarantine: Another Side-Effect of Variants

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So, stuck inside Saturday night, and a Facebook group I’m in has had some listings from a local-region shop as they sell some stuff to make up for being stuck closed.

And I saw one listing for four issues from a local creator, signed. As a spin-off series, it prompted me to check to see if the series it spun off from was available.

I figured…I really shouldn’t be spending MORE MONEY this weekend, with payday STILL a few days off…but I’m feeling depressed, frustrated, discontent, and willing for a little bit of non-retail "retail therapy."

A quick bit of online-sleuthing and I located the publisher website, and there’s a bundle of the "main" series. For less than cover price, so with shipping, wouldn’t be horrendous. Ok…

Double-checking the spin-off series…first issue is sold-out. Ok, back to that Facebook listing (viewing on the phone since the computer was loading slowly) and happened to notice…wait. That cover for #1 doesn’t look quite right.

Looking between the phone screen and computer screen…aha!

The Facebook listing is for the first four issues, yes…but they’re the variant covers!

NOT what I want. With very few, rare exceptions, I don’t want variant covers. I want to buy the actual/main/regular/real/non-variant covers for stuff!

So, what momentarily flared, the idea of splurging and buying this set of 4 issues from a comic shop owner, while simultaneously ordering 11 issues of a main series from the publisher itself quickly fizzled.

Stuff like this, I’m an all-or-nothing kinda guy. If it’s ALL in front of me, able to buy all at once, no hassling with numerous other sources across an extended period of time to gradually hunt down and piece together a full run/set, I’m far more willing to splurge and be liberal with my spending.

Even when I’m planning until that day to specifically NOT buy the stuff.

So…thanks to them being variants…I’m not buying the set of 4 issues.

Certainly no need to buy the 5th issue someway right now, without those 4.

And without these, no extra/driven desire for that main series.

Because of 4 variants, I’m not buying 15-16 issues that otherwise would virtually guarantee I’d be buying subsequent issues of both series, whenever they’d be put out.

But variants drive sales, right?

Variants entice purchases, right?

Variants are fun for the buyer, right?

…right?

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Super-Blog Team-Up/The ’90s Revisited: Shiny Covers

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Welcome to Wednesday…and another Super-Blog Team-Up! Where a number of comics blogs and podcasts come together at a shared time and a shared topic. We have that shared topic…but everyone picks a specific topic that fits within that group topic, and makes it their own!

I was invited into this group several years ago, and it’s been a great group to be part of–not only for the specific SBTU posts and episodes, but simply the great community the group has.

This time out, we’re looking at the topic of Chromium: The Era of Excess. That is, the gimmicks and such most seen in the ’90s and onward following the Golden, Silver, and Bronze Ages of comics.

My contribution is below…and at the bottom of this post (feel free to just skip to that!) is a list of the other participants and their posts this time around!


Prologue

I’d had some grand plans for this post. Even a large, detailed outline. Laying out some thoughts and my definitions of the Chromium Age, the Era of Excess; ways that Excess could be seen, and so on. A broad overview of gimmicks–from publicity/attention stunts to cover gimmicks to other stuff; as well as compare/contrasting ’90s gimmicks with modern variants. Perhaps I’ll eventually get to more of that, but it’s not happening this time.

From the moment of seeing the topic, I wanted to look at many of the comics that embodied this era of excess…namely, the shiny, flashy, attention-grabbing physical gimmicks of ’90s comics.

And of course, while I recognize much of the distaste that can be had for such things…I have–particularly over the last 10+ years–come to really enjoy these flashy, gimmicky comics of the ’90s. I relish purchasing them primarily from bargain-bins…these $3 and $4 and $5+ cover price comics that had these prices over 20 years ago–that I can get for that same price if not merely one shiny 25-cent-piece. And especially over this last decade or so, I’ve amassed quite a collection of such comics, their shiny-ness often jumping out at me from bargain bins, and especially the 25-cent bins.

This is by NO MEANS an EXHAUSTIVE list. There are many issues not even slightly touched on here: both known to me…and probably more unknown than I even show below. Particularly glaring to me as I write this is the Robin III mini-series with its polybagged lenticular covers–I have multiple copies of the issues somewhere but could not find them in a timely fashion to include in this post. Ditto the X-Men: Fatal Attractions issues–though I have an old image from scanning the covers myself and combining them with photos of the holograms such that I’m happy to use that in context here.

The following are presented in little order. While I begin with showing some tamer, more basic “enhancements” to covers, the various enhancements were developed over time and used at various times over the years by a number of different publishers. I’ve clustered them in some broader categories, though there’s surely plenty of room for argument and hair-splitting such that I only claim these as my own terms–particularly in context of this specific post–though you’ll definitely find other descriptions, definitions, and terms for certain enhancements elsewhere.

I also use a fair bit of slang that I’m sure I take for granted, but may not actually be defined or the clearest in general. If in doubt, feel free to post a question asking for clarification!

Despite the many examples I have to show–that I gathered up physically in-person to photograph–there are many, Many, MANY issues that fit in all of these categories that I simply did not collate in time for this piece, could not find in time for this piece, do not myself own, OR do not know about.

“Gatefold” covers are also not included here, though to me, the most prominent example of one of those is probably 1991’s X-Men #1, in its (in)famous “deluxe edition.”

But for now, instead of focusing on what is not or will not be covered (pun intended) here…let’s get into a brief overview of “shiny covers” as found on comics in the 1990s!


Extra Colors

Especially in the early days of comics, printing in color wasn’t an extremely advanced thing, I don’t think–not being an expert on printing presses and such, especially in terms of books/magazines/comics. There’s the notion of the “four color process” that I recall, wherein there was a limited color range made up of four basic colors.

So for comics to–even on the covers–have an extra color not usually seen in general, it would be fairly attention-grabbing.

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Pulling a simple 3-issue sample, there’s Stryfe’s Strike File, Superboy #50, and X-Men #41.

These have an “extra color” with silver or gold ink prominently in the logos, making them stand out from the “usual” issues…and this photo doesn’t really do them justice compared to seeing the effect in-person.

I see this as a sort of “basic” “low level” “gimmick” where other than the visual color, the rest of the comic is pretty much as any other issue.


Paper Overlays

Another simple gimmick/”enhancement” for comics was having this extra piece on top of the covers themselves. It wasn’t exactly the cover, but it enhances the thing overall.

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The Protectors one sets the thing apart with the brightly-colored paper to help draw attention to the issue, standing in contrast to the usual colors one would expect on a comic’s cover. The Justice League America #70 has a bright red overlay proclaiming Superman is dead. The mourning after begins here!

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It–like the Protectors issue–allows this extra information/promotion copy without taking away from the actual image of the cover itself, which is full and intact beneath and very much a standalone image!

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And the full-cover overlay on the 71st issue allows for one to NOT be “spoiled” merely by seeing the image at the shop…though one would probably be spoiled when going to read the issue itself.

But it seems a relatively simple and cheap thing to have this extra exterior “insert” (I know that’s NOT the word I’m looking for) as part of the publishing process while “enhancing” the otherwise normal/usual covers.

Batman #497–the issue where Bane breaks Batman’s back–also had one of the half-cover overlays proclaiming You thought it could never happen…the breaking of the Batman. Unfortunately, that’s another issue I couldn’t locate in my accumulation in time for this piece. Though I did do a ’90s Revisited post on the issue some time back.

Similar to this, I recall a couple of Spider-Man comics in the later-’90s that had two different covers attached–with some of the copies having one cover on “top” and the rest having the other. Essentially “variant covers” but BOTH covers came with every copy of every issue…a neat thing that I intend to cover some other time.


Polybagged Comics

There’s actually quite a bit of variety here, though I’ve got these issues grouped together. My emphasis here is the polybagging of the issues–that is, they come sealed in a  plastic bag/covering, and in order to actually access their content–reading the issue, seeing interior art, getting at any trading card, poster, or whatever other goodies are included–means you have to cut open the bag and make the comic “worthless!”

I say that last part tongue-in-cheek because I remember even as a kid feeling it was rather ridiculous. I used to joke with a friend that someone ought to just put a cover onto a bunch of blank pages, polybag it, and put it out to see if anyone would notice. Or include some coupon to get the “real” thing if you actually DID open it!

To me, the general point of polybags was that these comics came with a trading card or such, hence the bag–the bag was not the comic, it was just a way to include extras without them having to be bound into the comics themselves.

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The Mighty Magnor #1 can be opened out like one of those pop-up children’s books where moving stuff around results in a multi-level display that folds back up into the typical comic size. The bag would seem to protect it prior to one opening it up into its unique oversized glory.

The Captain Glory, Legionnaires, and X-Force issues come with a trading card. The X-Force #1 is especially egregious, even by contemporary 2020 standards: it’s the exact same comic, the exact same cover, the exact same bag…but there are 5 DIFFERENT trading cards. One would have to buy 5 copies of the issue minimum to get them all and ostensibly a sixth if they felt even slitting the bag to remove the issue to read meant they’d destroyed the issue.

Ren & Stimpy #1 is bagged both for a “scratch-and-stink” thing I believe, and you can juuuust make out under the bag that the reader will be scolded for destroying the comic now that it’s out of the bag.

And the Incredible Hulk issue is a Marvel Milestones reprint with some goodies included (and I only recently acquired it myself so have yet to open it up to get at the stuff).

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Here are some more comics with mainly trading cards included, though Hardware and Blood Syndicate  also include poster pieces that can be combined with the other two premiere Milestone #1s (Static and Icon) to form a huge 16-panel image. The Fantastic Four issue includes an animation “cel” from the animated series…a neat little promo.

If you grew up in the ’90s and think back…you may realize that NOT included here are two key Superman issues: the infamous Superman #75 black-bagged “death issue,” and Adventures of Superman #500 and its white-bagged edition. Those are topics for elsewhere and elsewhen!


Glow-in-the-Dark Covers

Glow-in-the-dark covers are relatively self-explanatory. These have an extra element bonded to the cover that–when exposed to light for a bit of time will then give off a glow when the surrounding environment goes appropriately dark. Of course, this likely means holding them up to a light, and then flipping the light switch to “off” and enjoying the effect for a few moments.

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I believe this Ghost Rider issue was one of the earliest “gimmick covers”–at the least, I have a bit of deja-vu on having read something about that. The price of the issue was relatively unaffected despite the bonus effect…though that definitely cannot be said for MOST “gimmick” or “enhanced” covers! I’ve yet to actually read this issue or the Spectre issue. Green Lantern #50 and Superman #123 show the characters’ new costumes…

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And here’s a shot of the issues taken in the dark/no flash. This copy of the Green Lantern issue is rather beat up and not my original…and is obviously a bit worse for wear.


Foil Stamped Covers

I’m considering “foil stamping” its own thing in that it’s a bit of foiling “stamped” on the cover, typically isolated to the comic’s title logo and used rather sparingly. In good light at the right angles, it gives off a nice, reflective look–as foil does–but the bulk of the cover is still “normal” colors.

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There are many MANY of these comics out there, ’90s to present. I had these four handy (and the rest of the Rogue mini but figured one issue serves the point, and an issue of Shadowhawk I’d mis-sorted and hadn’t realized til these 4 issues were re-buried as I took photos for this post). A bunch of Ultraverse #1s have such editions where the only difference between them and the regular edition is a foil stamping on the logo.


Foil Covers

These covers go beyond the limited foil “stamping” to have the foil either making up the bulk of the cover or the entire cover.

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Some of these have foil as a background “color” while others use it for good effect to accentuate stuff…while some just…are.

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Photos don’t really do these covers much justice as the effect is much more noticeable “live” in-person when you see it.


Prismatic Foil Covers

These are much like the “plain foil,” but have more of a prismatic or patterned effect to the way they reflect light back at the viewer.

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The Green Arrow #100 is technically more of a prismatic foil stamping but got sorted here, so here it is. Along with this #100 issue, similar “trade dress” with the prismatic foil “stamping” can be found on Superman #100, Flash #100, and Wonder Woman #100, also out around the same time, and not pictured here.

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Closer up of the shiny effect on the Venom issue…

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and on the Fantastic Four issue.

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These three 30th anniversary Spider-Man issues plus Venom #1 have long been a “set” to me. I got all four when they first came out, and they’ve been a set in that regard at least since then for me.

They all have the same “webbing” pattern visible in the foil.

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Here’s a closer-up on the Amazing Spider-Man issue (this copy I got signed by Mark Bagley last year!). Marvel got away with this 4-issue anniversary extravaganza as a 30th-anniversary despite the hologram series as these were the anniversary of Amazing Spider-Man #1 rather than just the first appearance of the character. Plus, they were big round numbers #375, #200, #100…and in Venom‘s case, #1.

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The main 2099 #1s are another sub-set with a particular pattern within the foiling making up probably my favorite trade-dress for a series of titles. Though Ghost Rider was somewhat spoiled by being a much shinier/reflective foil.


Embossed Covers

Embossed covers are also straight-forward. They’re typically thicker/cardstock paper with embossing. That is, there’s a bit of a raised surface or texture, whether applied to the entire cover or just a logo or such. Think those old crayon-rubbings on paper where you put a sheet of blank paper over something, rub the crayon (or pencil) or whatever and see an image come through.

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Here are several full-color embossed covers, and then two printings of a Fantastic Four single-color embossed cover. The former have the embossed logos, while the latter have the entire cover embossed. Catwoman is embossed throughout.

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The Fantastic Four covers are both the same issue and same “image”…but two different printings. Different color for different printing, allowing one to have the same embossing, same image, but see at a glance that it’s a different printing.


Foil-Embossed Covers

For these, you have the embossing, but that’s combined with foiling. The points of embossing are foil, or is within a field of foil.

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These are a mix of depth and degree of foiling/embossing and shiny-ness; from logos-only to the rest of the cover.

The Magneto #0 issue doubles as a mail-away comic if I recall correctly–another thing of the ’90s but not a focus of this post.

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Still more with foil and embossing. The Avengers title had 4 of these covers in the year they were put out, if I’m recalling correctly; basically quarterly, so you’d have an extra-expensive issue with the “bonus” of the fancy foil-embossed cover followed by 2 “regular” covers, then another foil-embossed and so on. The Action Comics issue is in today’s terms a “variant,” as there were “Collector’s Edition” and “Newsstand Edition” covers; a topic for another time.

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Here’s a closer-up of the Avengers cover.


Die-Cut Covers

Die-cut covers have very specific parts cut out–using a die–typically with another image underneath. I suppose these could be considered die-cut overlays, but in the sense of most of what I’ve seen, they tend to be more so a cover revealing a hint of something beneath, which might be more of a first page.

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In the case of these issues–Wolverine #50, Sabretooth #1, and three of the four Reign of the Supermen launch issues–the cover IS the top, and they reveal part of an image underneath.

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…such as the Man of Steel issue. It works as a cover showing off Steel’s version of the “S” shield…but when you open the cover you see a full-panel/page image of Steel…but no cover dress, as it’s not the cover itself (but works WITH the cover).

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While Sabretooth‘s cover allows a hint of something beneath, and opens on quite the beautiful image of the feral villain.

I believe this came out about the same time as the first Deadpool #1, also a villain mini-series, though that one was simply embossed, if I recall correctly. (It is not pictured in this post)


Die-Cut Foil/Die-Cut Embossed Covers

Perhaps getting more to the sense of excess, we move here into the die-cut effect used in conjunction with embossing and/or foil to make up a cover.

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The Punisher War Zone cover has embossing along with the die-cut, though one might not even know it just looking at the cover…it’s a subtle touch. The Ghost Rider and Shadowhawk covers have a foil sheet under the die-cut rather than foil stamping.

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Batman #500 is a multiple-part mashup of “enhancements.” The die-cut for the top layer of the cover, foil cover underneath with embossing for the logo…and it’s a sort of overlay that on opening “reveals” the true cover underneath. PLUS it’s an extra-sized, extra-priced anniversary issue.


Hologram Covers

Hologram covers were covers featuring a “hologram” image. These varied in quality and size, and were presented in a number of ways. Primarily, they were approximately trading-card-sized images affixed to the cover; but some were larger, some smaller, and in the case of Malibu, the entire cover for several Ultraverse #1 issues!

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Robin II featured one of the earlier egregious use of variants that I’m aware of. Not only was there a hologram on the covers, you had different cover images…but all with the same hologram per issue! However, the quantity of covers declined with each issue. #1 had 4 hologram covers, #2 had 3, #3 had 2, and #4 just had 1. (And all 4 issues also had a newsstand edition/variant with no hologram!)

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There was actually a slip-cased box set for the Robin II mini that I’d picked up that came with one of each cover in a fancy box…definitely a novelty piece in my entire collection!

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The box set also included actual trading cards of each hologram image as stand-alone things…pretty neat inclusion!

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For the 30th anniversary of Spider-Man’s first appearance, there were these larger hologram images on respective issues of Amazing Spider-Man, Spectacular Spider-Man, Web of Spider-Man, and (adjectiveless) Spider-Man. These were possibly my earliest real introduction to such covers, as a friend had at least a couple of these (if not all four) prior to my even discovering other “enhanced” covers or even the black-bagged Superman #75.

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Here are 6 “silver hologram” covers of Malibu‘s Ultraverse #1 issues. I believe there were also gold hologram editions–same image and effect, but with a gold instead of silver tint (though the latter three look slightly gold-ish due to the lighting and camera angle for this photo). Unpictured is an Ultraforce #1 that is gold…and I’ve yet to acquire Prime #1 in either silver or gold (though I’d prefer gold to go with these rather than trying to hunt 7 gold to have 8 match). Mantra and Prototype are basically hologram images of the regular edition covers while the others differ from the non-hologram covers.

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Probably my favorite hologram covers were those used for the X-Men 30th-anniversary crossover event/story Fatal Attractions. Prior to these, other hologram covers seemed to be layered images with depth…while these felt like you were looking through a portal into an actual truly 3-dimensional object (namely a statue of the character).

I’ve recycled the above image from my ’90s Revisited series covering the event; I’d scanned the covers and taken photos of the holograms that I then pasted over the actual photo of the covers to show the depth of the holograms.

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Here are several varied hologram images on covers. I suppose the Resurrection Man one might be more of a lenticular thing but looked like a damaged hologram when I first grouped these.

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This Web of Spider-Man #125 is one of at least two of these holo-disc covers…the other being Spectacular Spider-Man #225. If you lay the book flat and shine a bright light on it, you can essentially look down into a circular well of a view and see Spidey sorta move as you turn the cover. Think the Pensieve from Harry Potter except you don’t fall into it.

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The Silver Surfer #100 isn’t a particularly impressive hologram image…but it sure is pretty and shiny!


Other Covers

These are some covers that don’t exactly have their own categories; I’ve clustered them together for being a bit outside of a singular category or being a “set” (see below).

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The Bloodstrike #1 issue “Rub the Blood” doesn’t–in the case of the physical copy I have onhand–work. A quick Googling suggests the blood should disappear when rubbed, but didn’t always work…so I don’t feel bad for not trying hard to get something to happen. I’d half thought it’d change color or brighten, but c’est la vie. The Guardians of the Galaxy issue with Galactus has a foil-like effect, perhaps a bit prismatic-ish, but something to its coloring and texture seems to be something else, hence separating it out.

The Amazing Spider-Man #388 has a textured foiling so isn’t really a straight up foil but isn’t what I tend to think of as embossed, though I suppose it might technically be embossed. The physical texture is a bit too “fine” for what I’d consider embossing.

Bloodshot #1 and Turok, Dinosaur Hunter #1 are some sort of foil/chromium thing with the fancy part affixed to the cardstock covers themselves. I recall Bloodshot being “the” buzz-issue the day my mom took a friend and me to get Superman #75 at Comics and Collectibles in November 1992. And over the years I’ve learned that Turok was apparently a bit of a bomb. But that’ another than that’s a topic for some other post in itself!

Finally, Force Works is another issue with a pop-up/pop-out cover.

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While still not really doing it justice, here’s a closer-up look at the Guardians issue…

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And the Amazing Spider-Man issue.

While looking at this title and in this “other” section…I should mention the embossed/die-cut/overlay of #400, which is another that I couldn’t find/dig out in time for this post, though I have at least one copy of it that I got at time of release. (It and #360 with the hologram apparently are much more expensive books these days than I ever realized!)


Acetate Covers

I haven’t seen many of these covers from the ’90s, though DC recently did a whole month of acetate covers. That being 2019, though, puts ’em 20 years outside the ’90s that I’m looking at!

These were covers that have a transparent/partly-transparent sheet over another cover/image where the two collectively make up the cover.

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Marvels is the series I think of for acetate covers…though obviously the Tales of the Marvels: Wonder Years used the cover format, as well as Ruins (not pictured) and several other special issues–a Tales to Astonish issue, Tales of Suspense, Inner Demons, and apparently a Tales of the Marvels: Blockbuster issue. (all not pictured, either).

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Here’s a look at Marvels #2 with the acetate opened, showing the full cover beneath (and you can see much of the cover of #1 through the acetate part!

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While the Marvels and such covers used just the clear layer to put a logo over a “virgin art” cover…these got a lot more fancy and colorful with most of the image on the surface layer, and background coloring coming through from the secondary piece under it.


Chromium Covers

And here we get to the covers that inspired the naming of the age/era. Golden Age…Silver Age…Bronze Age…and what’s another metallic name? Chromium!

These covers were typically a thinner sheet of metallic/foil-like material and raised surfaces maybe akin to embossing, and you could often see a pattern of dots from the inside of the cover. I believe with the exception of Superman #82, all the chromium covers I’m aware of were wrap-around full-chromium. The Superman issue is a sort of cardstock with a front stub that the chromium sheet is attached to. It’s also the only DC comic I’m aware of in this format. Maybe they didn’t do it right and just didn’t do it again?

I should also note that somehow I never remembered–until deep into writing up this post–Ninjak #1 which may actually (once remembered) be one of my favorite chromium covers–and so do not have it in my specific mini-collection of chromium covers and thus it is not pictured here.

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I’m pretty confident that X-O Manowar #0 was the first chromium cover I was aware of. As I’m recalling, it was actually my Dad who picked out my first copy–it caught his eye. It was followed shortly by Superman #82 collector’s edition. And then bookending the original Age of Apocalypse event/saga, X-Men: Alpha and X-Men: Omega sported these wraparound chromium covers.

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Valiant got into these in a big way with the aforementioned X-O Manowar and Ninjak; also #0 issues for Bloodshot and Shadowman; and first issues for (at least) Geomancer and Psi-Lords.

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Marvel also got into doing these covers in a big way. There were at least these 9 issues. I only recently–maybe in the last 5 weeks or so–became aware of this Sabretooth special issue (or at least this chromium cover edition if there was a non-fancy version). And it was only shortly before that I discovered the Fantastic Four 2099 #1 was a chromium cover; or that the Double Edge issue I had with the “death” of Nick Fury was a bookend issue and that the first part also had a chromium cover.

On the subject of Marvel and chromium covers…they apparently also did a series of Marvel Collector’s Edition reprint issues of various X-Men issues, and I think also Spider-Man; these being quite rare, and part of a handful of reasonable-ish “grail” issues for me (though having so many “cheap” chromium issues, it’s a double-edged sword for me. As with many other things…that’s a subject for another post!)

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Over the years I’ve also come across several other chromium issues mostly in bargain bins, but a couple not.

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And here’s a look at the Bloodshot and Shadowman #0s at more of an angle with light to show just how bright and shiny they are. Though as another refrain: they look even better in person!


The Era of Excess

I think I’ve spotlighted about 160 issues here, and mentioned still others.

Yet this doesn’t do more than put a big dent in showing off the shiny covers produced in the ’90s. While I find many of these covers “fun” now and love grabbing them outta bargain bins or on deep discounts…it was a different thing back in the ’90s. I fell victim to the mindset of “having to” get both the “collector’s edition” AND the “newsstand” edition of issues with the two. Superman #75 being the first such issue. Then others like the Adventures of Superman #500, the four launches of the titles into Reign of the Supermen.

I haven’t really looked at price in this post–that’s for some other time. As I recall, in general the “collector’s edition” covers were usually more expensive than the “newsstand” edition–sometimes twice or more so. And even with the “option” for the “cheaper” edition…with MANY of these, you had no choice. You either bought this double/triple/whatever-priced shiny/fancy thing…or you didn’t get that issue.

However…for the most part, the covers were still more or less singular. If you didn’t have a choice and had to pay more…it was still an iconic (or at least recognizable!) cover. I know Fantastic Four #375 at a glance just for the shiny sparklies. Or X-O Manowar #0. Any of the Fatal Attractions hologram covers. Or the 2099 #1s. X-Men: Alpha and Omega. Those Avengers foil-embossed covers for the 30th anniversary. Superman #75, the launches into Reign of the Supermen.  And so on and so forth etc.

Others that had “collector’s edition” and “newsstand edition” (or non-“enhanced”) covers the two were often completely different images…some more recognizable than others. Superman #75 had a slate-gray tombstone look for the black-bagged edition; but it’s the newsstand edition–with the tattered cape fluttering on the wood pole–that is the iconic image. On the flip side, it’s the glow-in-the-dark version of Superman #123 that’s had a bunch of homage covers and seems (to me) to be “the” iconic image of that entire electric-blue era/costume for the character.

And the simple fact that I was able to pull together SO VERY MANY of these covers to photograph and share for this post shows (in small part) just how plentiful these were in the ’90s. That being said…I see them all as quite different from the modern “variant” covers. PARTICULARLY in quantity.

I don’t think I have EVER–comic store, dealer at a convention, whatever–seen boxes and boxes of “collector’s shiny edition” covers for sale. Maybe there are a bunch in bargain bins, but I’ve never seen them gathered together with an exclusive category/call-out…while I HAVE numerous times seen boxes and boxes of comics labeled “variants–$X price.”

Granted, you had all those Robin II variant regular-art covers with the same hologram affixed, plus the newsstand editions with no holograms. You had X-Force #1 where you had to buy 5 copies to get all 5 cards. Or X-Men #1 where you could buy 4 different covers that made up a single image…OR the “deluxe” edition gatefold cover with all 4 “panels” combined into the single image they were meant as…5 total covers to have ’em all. Or for its ongoing series, I believe Gen13 #1 had thirteen different covers. Slingers #1 had 4 different covers…and 4 different interiors!

But for the most part, IF you had “variants” in the ’90s…it was very much a 2-cover thing. Regular, and “enhanced.” OR–say, with several “platinum edition” covers or the Ultraverse limited foil and the full-cover holograms, for example–these particular “variants” were almost legendary and in no way “standard.” I got into the Ultraverse stuff in June 1993 when the line launched…but I think it was at least 2010 (17 years later!) before I ever saw one of the hologram issues in-person.

For at least the last 15 years with the ever-increasing quantity of variants, it seems that nearly every single issue of nearly every single series from nearly every publisher is put out with at minimum two different covers, and often 3 or more. I think recently I counted 30 different variants listed for an issue of Vengeance of Vampirella (from Dynamite, I think!). I’m pretty sure that there were more COVERS for that ONE ISSUE than there were pages of interior art! (And it was not even a first issue or any obviously-celebratory numbered issue!)

While I’ve yet to go through and do it, I’d be interested to see a list of comics being solicited in Previews in a single month of 2019 or 2020 that are NOT being published with variants. I’ve often wondered if it’d be easily-feasible to just collect comics withOUT variant covers.

Even where there were multiple shiny covers with one single series…the majority were never sequential…it was not every single issue nor every single series at once. (Granted, in the 2010s, DC has done several “gimmick months” where for that one month only, one issue per title only, there’s been some gimmick. Yet again, though….that’s another topic for another post).

Why I have such a problem with modern variants can be summed up with the following:

Just off the top of my head, on the Superman titles…(in terms of the ongoing series, not counting a number of quarterly giant-size specials in the late-’90s) you had collector’s & newsstand editions for:

  • Superman #s 75, 78, 82, 100, 150, and 166
  • Adventures of Superman  #s 500, 501, and 505
  • Action Comics #s 695
  • Superman: The Man of Steel #s 22, 30, 50

That’s 13 issues out of…I don’t know, let’s say ~400 issues (Superman 75-175, Adventures of Superman 500-600, Action Comics 694-800, Superman: The Man of Steel 1-130-something, and Superman: The Man of Tomorrow 1-15)

Right now, 2020, just going back to mid-2016’s Rebirth renumbering for Superman…Let’s say May 2016-January 2020 (44 months) there’s been Superman #s 1-45 and 1-19 or so. Let’s call it 65 issues. But with DC doing two covers for every single issue…that’s 130 covers for 65 issues in 44 months. That’s not getting into Action Comics and the oodles of covers for #1000 on top of it’s 70ish issues. Nor taking into account adjacent titles like Supergirl, Superwoman, Super Sons, or Batman/Superman.

The ’90s get a bad rap for being an age of speculation and excess…but for me, the 2010s (2010-2019) drastically put the ’90s to shame in terms of covers.

I will absolutely grant that the ’90s very much can be considered the “Chromium Age,” though!


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Don’t forget to check out the rest of this outing’s Super-Blog Team-Up posts! Find the group on Twitter at hashtags #SuperBlogTeamUp, #SBTU, and #SBTUChromium!

Super-Hero Satellite – 70s-80s Photo Covers

Chris is on Infinite Earths (Blog) – Adventures of Superman #500

Chris is on Infinite Earths (Podcast) – Episode 33: Team Titans #1 (1992)

Source material – Spider-Man Torment

ComicsComicsComics.blog – Daredevil 319-325 Fall from Grace

The Telltale Mind – Worlds Collide – The Intercompany Crossover

Between The Pages – Guerilla Marketing

Unspoken Issues – Darkhawk #25

Dave’s Comic Heroes Blog – Connected Covers gimmicks

When It Was Cool – Polybags It! The Blight of the Polybagged Comic Book

Pop Culture Retrorama – Glow in the Dark Covers

In My Not So Humble Opinion – It Came From the 1990s: Force Works #1

Black & White and Bronze Comics Blog – Spectacular Spider-Man Magazine 1968

DC In The 80s – Memorable DC “gimmicks

Comics In The Golden Age – Fawcett’s Mighty Midget comics


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Why Variants Have Me Dropping IDW’s Sonic the Hedgehog on Principle

I knew there was something kinda fishy going on with the first issue of IDW‘s Sonic the Hedgehog. But I couldn’t quite put my finger on it.

I ended up at a second local shop in order to get the "A" cover of #1, despite thinking I had recognized the art of the cover I’d held in my hands, which was the "B" cover.

Then for #2, I was able to get the "A" cover with no problem, but again, the "B" (VARIANT) cover had seemed more familiar, and I wasn’t quite sure why, and didn’t think much about it.

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But then Saturday, something "clicked" and I realized what it might have been, so I opened to the back of both issues, finding the same double-page ad for the first four issues, and realized what was going on.

For the first issue, I’d specifically noticed the "Cover B" and put the issue back, despite a familiar-ish image, probably from seeing stuff about the series on Bleeding Cool or some other place online about the then-upcoming Sonic the Hedgehog #1.

For the second issue, I was able to get the cover marked as the "A" cover, and didn’t really think about it.

But the advertised covers–the double-page ad in the back of the issues, showcasing the first four weekly issues of the new series–show the "B" covers. The covers by the interior artist, which would be far more fitting as the PRIMARY, or "A" covers.

This severely bugs me, just on principle: part of the POINT of me consciously, specifically seeking out the "A" covers for any given series, IS THAT THE "A" COVER is the PRIMARY cover, the cover that is advertised, etc; and that it is the VARIANTS that come after, the B/C/D/E etc covers. And the VARIANT covers might be ALSO advertised…but generally "online" or places OTHER THAN the ads and "next issue" pages in the print edition; so if you only have the print edition to go on, there’s ONE cover image you’re looking for.

This flips that, and with NOTHING on the ad pages to indicate these are "B" covers–nor even that there are variant covers at all–I personally feel like it’s disingenuous at best. Worse still, I now feel like I have personally been "tricked" on this, AND I feel stuck with covers that ARE NOT THE ADVERTISED COVERS. I will NOT re-buy the two issues just to have the "correct" covers when I’ve already bought the other covers.

And on principle, I am DONE WITH THE SINGLE ISSUES. Just like that, cold turkey. On principle.

Maybe I’ll buy collected editions, but with IDW seemingly to RIGIDLY and PRIMARILY do 4-issue volumes–and with it being highly likely that the first volume collecting Sonic the Hedgehog will be only these first 4 weekly issues–at $17.99 or so, that’s way, Way, WAY too much for only 2 issues of (to me) "new content." And even if they do a smaller-trim volume (6"x9"?) in the $9.99-$12.99 range…that’s still too expensive for content I already have when they’ve already totally ticked me off on principle. (As opposed to me absolutely loving stuff and having a great experience with the whole thing and thus THEN being willing to simply "double dip")


So for mixing up "A" and "B" covers with what’s in print, what they "usually do," and what’s blatantly, actively advertised; for dealing in variants at all, this is a PRIME EXAMPLE of a publisher/series losing me due to variants.

Is it stupid, surfacey, petty, and "cutting off my nose to spite my face"? I’m sure many/MOST would go with THAT.

But to me, it’s stupid, surfacey, and petty of publishers to CONSTANTLY, for every single issue of every single series they ever publish, running with VARIANT covers.

And as said: when I feel like I’ve been tricked, when I feel like I’m stuck with the covers that I don’t want, and when this has resulted DESPITE my CONSCIOUS attention to detail in making sure I’ve gotten the "A" covers SPECIFICALLY…I’m far from feeling satisfied with my purchases.

And there are way too many comics out there at way too high a price for me to get everything that I’d like to, to get everything I have the slightest "interest" in, for me to be spending money on something where I’ve been manipulated or tricked, and am unhappy with what I own.

  • Is it "just a cover"? Then why does there have to be a variant?
  • Buy the cover you want? I specifically buy the "A" covers for consistency, because in recent memory, the "A" cover seems to always be the cover that is advertised. In this case, that’s flipped.
  • Change and buy the "B" cover going forward? Now that messes with my mental OCD, and consciously knowing subsequent such issues do not match/flow consistently.

I’m only one person. But I now have a negative feeling, a negative attitude toward this series; I’m jumping off 2 issues in and there’s plenty stacked against it on me picking up later volumes…and so I’m one less person to sing its praises (nostalgia or otherwise), and one more person with a negative experience.

And I am thus an example: YES, someone WILL actually, truly DROP A SERIES "just" because of the cover, "just" because of variants.

Because (like numbers) the cover does matter.

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Curse Words…for Curse Words: Dropped Due to Variants

If you’ve been reading this blog for ANY length of time, you know that I–as a general rule–loathe variant covers. Primarily "ratioed" variants, but with very FEW exceptions, variants in general, their very existence.

And this week just REALLY reminded me WHY.

And though I COULD blame the comic shop, I personally place the blame squarely on the publisher, FOR doing a variant. Or allowing a variant. Or WHATEVER the case is.

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After actually rather enjoying the first issue, and looking forward to the second issue, the day finally came: Curse Words #2 was on "the list" as out on February 22nd.

Having been "burned" by a "surprise" variant on Moonshine #2 (which, by the way, immediately prompted me to NOT pick it up ,and thus lost me on singles on that series), I was "re-aware" of even Image doing variants on stuff (something I’d be more inclined to attribute to DC, Marvel, IDW, Boom, and Dynamite!).

So, when I saw two different covers, neither of which was visually "familiar" to me, and I was already expecting there to be a "new" or "unfamiliar" (because I ONLY bought one cover of #1!) issue, I figured fine, they did a second issue with variants, I had not really seen any "marketing" or such for the issue so was not (for once) pre-disposed to preferring one specific cover…so I grabbed the more appealing (to me) cover of the two or so I saw.

Got it home, even included the thing in my photos for my "Weekly Haul" post, none the wiser of anything.

But then I went to READ the thing.

And I saw that the word "Second" was NOT followed by "Issue" after all, on the cover.

Nope…it was followed by "Printing."

I managed to grab a second printing of #1, the issue that I already owned, that I bought and read weeks ago.

And of course, much as with most publishers, comics are not some "returnable" thing, so it’s not even like I can take the thing back to the shop for a refund or such. I’m stuck with a second copy of the first issue now, and no copies of the second.

Frankly, to say that I’m "annoyed" is an understatement.

On principle, I’m done with this book as single issues. I might snag the collected volume(s), but I will NOT support it any further as single issues.

Should I have noticed that it was not actually the second issue? Maybe. BUT when I know the second issue’s due out, with a cover that’s not mimicking the first, and I’m grabbing my comics in a hurry and just want to get stuff and get out after a long day at work, I’m not gonna examine every stupid facet of a cover. I buy comics because I want to read the story, not for stupid covers!

Maybe the shop should have put something with the issue to indicate 2nd printing. Maybe they should’ve shelved it with last month’s books instead of right next to the brand-new 2nd issue (but probably more sales having them together, so someone can immediately see and pick up BOTH issues if they’re looking for them/curious!).

So, I hold Image responsible…with no idea if the "idea" or "push" came from a creator or not. Just use the same darned cover, and mark it as a second printing! IF I wanted more "art" from something, I’d buy a darned print or something!

And on top of this…folks wonder why I tend to gravitate toward collected volumes for new issues. At least THERE, I’m FAR LESS LIKELY to wind up getting some 2nd print of something I already have, with just a cover in quick passing to go on.

Stuff I Didn’t Buy – Week of November 16, 2016

My "Weekly Haul" this week ended up consisting of Superman #11, Aliens: Life and Death #3, Reborn #2, and Cave Carson Has a Cybernetic Eye #2. I may get into those tomorrow or Friday.

But, indulging in some negativity and ranting (this is my own blog, after all–read it or not, completely up to you!) here are several things I didn’t buy, but considered buying, almost bought, or under other conditions would have bought…and why.

Moonshine #2

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I picked up Moonshine #1 last month to try, and for what it is, enjoyed it enough that I’ve been watching/waiting for #2 to come out. It’s finally out this week (Oct. 5 for #1, Nov 16 for #2…that’s about SIX weeks, no?) Thing is…it’s a brand-new series. New series, new creators, not spinning out of anything, hasn’t had long enough to really develop or have any "in jokes" or (to me) any real iconography or symbols or other stuff to warrant any relevant/useful/interesting/cool variant covers. But there they were on the shelf, two covers that–at least at the shop I was at–sat there in equal-ratio. So, just looking at them, I saw nothing overly obvious to indicate which was the "main" cover, the "A" cover, the "primary" or "basic" cover…in short, which one was NOT the "variant."

In searching for suitable images to use for this post, I’ve narrowed it down to the one with the skulls as being the cover I’d’ve gone with–and that was the one I’d added initially to what I had in my hands to purchase. But whether it was there or not, I did not see anything to indicate which should be which…and I refused to stand there in the middle of the shop, googling on my phone to try to determine an answer…but I also was not going to suffer buying a variant when I want to have the "regular" cover.

So, I wound up saying "screw it!" and put ’em both back.

Because of a variant cover, a series I was otherwise trying, interested in, willing to give a chance to–I opted NOT to buy #2, and as such will NOT be buying ANY OTHER single issues for.

Hope it’s worth it, folks. Maybe I’ll buy the collected edition, which presumably will have a single cover. But even there, for throwing a random variant in there, you’ve cost yourself MY purchase, and MY goodwill, such that here I am giving your book more space and time pointing out the customer frustration with variants, and that you won’t have me (not that I matter, personally) playing any role in talking the book up positively.


DC Universe: Rebirth – The Deluxe Edition Hardcover (LCSD edition)

dc_rebirth_deluxe_lcsdHere’s another one I’ve been looking forward to. I believe the "regular" edition of this should be out soon; a week or two, perhaps, yet.

But what really turned me off about this (and I was sort of surprised to see it out already instead of being held back til Saturday) is the cover. That is, the "sketch" cover. THe lines-only, without cover, except in the trade dress and credits.

See, I don’t get why people like these. (If you do, more power to you–I simply do not get it!) To me, it looks like a draft, and unfinished product, an inferior product. It’s not finished, it’s not the intended edition, etc.

So while I’d’ve been willing to plonk down full cover price for this thing in-person, in general…I was NOT willing to do so for an inferior cover.

Yeah, it’d almost certainly be on my shelf spine-out and I wouldn’t even SEE the cover most of the time. But when I’d pull it down off the shelf, I’d see it, and I’d be treated to the unfinished image at that point, and reminded of the sheer ridiculousness of it, when I can simply wait a week or two and get the full color cover edition, which is the actual product, and actually has the cover to grab attention and attract one to reading it.


Thanos #1

thanos_0001I should have been a prime mark for this book. Thanos, and it’s a #1, so supposedly a jumping-on point, right?

But this is Marvel. And at this point, I don’t trust them. Yeah, I could buy the issue, but is this a 6-issue series? Or 12? Will this be partaking in events before issue 10?

And then, there’s that shattered NOW! thing, recycling an initiative from just four years ago.

And that big #1 in the upper left corner, but then a small white #1 down near the Marvel logo and UPC box, as if to clarify "yes, this actually IS a true #1, this is not one of the issues we’re trying to TRICK you into buying as a #1 when it’s really a #7 or #18 or some other such!"

Further, there’s the fact that I’m not interested in buying any Marvel #1 issues for $4.99! That is way too freaking much for a single issue, padded/"’bonus’ material" or not!

Oh…well, this is "only" $3.99? Yeah, well, it’s seemed all the other #1s have been $4.99, and Marvel has been very clearly conditioning and "training" me into the SIMPLE "assumption" that ALL of their #1s are $4.99…so sure, it’s a "surprise" when it’s not, but I still have the other stuff above counting against it such that $1 less than assumed price is not a great selling point–this is STILL $1 MORE than grabbing a random DC Rebirth issue!

There’s also the odd mix Marvel has lately of stuff ignoring enough continuity to be frustrating in general to one who greatly enjoys continuity (at least 1980s into early 2000s) and yet being so stupidly tied-into stuff as to feel impenetrable if one has not been closely following recent events. Flipping through, I caught what looked like Thane, who I believe is a "son of Thanos" or such from Infinity (an event/crossover I did not and have not read) and thus another aspect of things I am actively disinerested in.

Perhaps most "petty" of me…this is not a Jim Starlin book, and I much prefer his take on the character, if only for some sort of internal consistency that I (again) do not trust Marvel to maintain in general at this point.


So, I walked out with my four comics that did not frustrate me on sight. Superman #11 had a variant cover, but the bulk of the covers present were the same–the one I got–and the other cover I couldn’t even tell what the image was supposed to be, just glancing at it. On Cave Carson, I was able to use the same methodology: this cover had more of this than the other, and seems to fit the title better. And it’s at least an "established" (if decades-old-since-established) property and not a brand-new-concept-characters-universe-everything kinda issue. Aliens is an Aliens comic, the 3rd issue of a stated-up-front-on-the-covers 4-issue-miniseries rather than something being cancelled before telling its intended first story or such. And Reborn #2 only had one cover available on the shelf, so no "confusion" or wonder about what the "main" cover is.

But as stated last week by Valiant‘s Dinesh Shamdasani, "we’d love nothing more but the industry is not set up for that" [having only 1 cover per issue] and "must also remember that while we both may not like variants lots of people love them."

Still, I’m obviously a clear case where having variants is a detriment, and that’s a couple of lost sales (magnified the longer Moonshine runs) and whatever else spills out of that.

And thanks to crap with variant schemes and holding content hostage, I’m presently (since July 2015) refusing to purchase anything from Valiant, and since their stunt with Mighty Morphin Power Rangers #0 earlier this year, I refuse to touch anything from Boom! Studios, either.

According to Valiant, the Comics Industry Isn’t Built for Comics to Have Only 1 Cover Per Issue

I’m rather dismayed at information I was given–by an industry professional–over the weekend.

I rail against variant covers, as probably any reader of this blog knows. But now I have it from a major figure of a fairly major publisher that apparently, the industry is NOT BUILT FOR NON VARIANTS.

Saturday, I read an article on Bleeding Cool about Valiant‘s latest stunt–a game of collect-and-clip-coupons-to-mail-away-for-a-super-special-limited-edition isue–and I tweeted a comment referencing the Valiant language of the stunt being a "tribute" to the 1990s coupon promotions:

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Not long after, to my surprise, I received a response:

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I followed up, as that answer does not sit well with me AT ALL:

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I continued:

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And I received these followups:

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I am not, myself a publisher; I am not involved in that part of comics. All I know is as a fan, a customer, someone who BUYS comics, and has been REPEATEDLY "burned" by the use of variants and stunts involving the intentional screwing-over of longtime fans in interest of a short burst.

I think it’s a bunch of crap that the industry "is not set up for that" [doing only 1 cover per issue].

THAT ALONE shows me the short-sightedness and HUGE PROBLEM with the comics industry. For a publisher to feel that they CANNOT POSSIBLY go with ONLY ONE COVER for a SINGLE iSSUE of a serialized comic book?!?

Does that mean that the material is NOT QUALITY, and can ONLY sell well enough to BE published by forcing people to buy MULTIPLE COPIES of an issue? (Why not just double or TRIPLE the price, and insert an extra full-page image and 3 more ads in the back?)

"Trying 1 cover with Mirage" suggests (to me) a lack of commitment. It’s not like that’s a top-tier primary character from the publisher…so it’s not going to sell as well ANYWAY as, say, a more recognized property like X-O Manowar. So it’s tried with one issue (or 4 or 5, the entire mini-series?) of one series. That’s hardly lengthy enough to get the idea out there that quality stands on itself instead of just not selling as many copies as a bigger title that IS using variants.

IF variants were truly limited solely to A/B 50/50 1:1 individually-orderable status, I still don’t like them, but those sorts I can sort of overlook. But it’s the ratioed variants that cause me the most frustration; the 1:10 and 1:25 and 1:50, with the worst offenses getting up into 1:100, 1:500, 1:1000 levels, to list a few (and without getting into specific Marvel numbers/hoops I’ve seen referenced, say, by Brian Hibbs in his Tilting at Windmills columns)

But both Valiant and Boom! have earned my ire (and specific avoidance + loss of existing purchasing in protest) over the variants and ratio-based shenanigans.

I just have a really hard time getting my head around the notion that the industry is so ****ed up that supposedly it can’t support comics being published and standing as themselves, without Every. Single. ISSUE. having at least one variant!

I guess I’ll be "interested" to "see" what "initiative" is being done for X-O Manowar, though at this point, it being Valiant, the publisher that is going back to making people clip coupons out of an issue and pay to mail those and shipping expenses to receive some "special edition" issue, and the publisher that sought to force longtime, loyal customers into being Valiant salespeople if they wanted to keep up with the "full story" of the comics universe…I can’t say I’m expecting all that much.

Given I’ve seen numerous comic shops with multiple longboxes full of nothing but "variants"–an ENTIRE IN-STORE CATEGORY–obviously (to me, experientially) that means it’s NOT LIKE they’re ALL SELLING. SOME people MAY "like them," but not enough people to buy them all!

And *I* think that if publishers would just give the darned things A REST and STOP IT for several months, take the "hit" of "lower profits" for the short-term, it might avoid as much likelihood of a bomb-out like the ’90s.

That the entire viability of a publisher is predicated on variants, as if it’s an unconscionable loss to not use variants on every issue, makes me an official subscriber to the notion of the industry being in trouble.

But hey, that must mean that I am just old. That I am not the target audience. Comics are no longer for me if I’m not willing to change and embrace the trend(s), right?

Well, dear publishers (not just Valiant), where IS the mythical "new audience," the huge influx of "new readers" and such? When comics are among the worst value in entertainment, frustrating the people who overlook that week in and week out is (to me) not the best of plans.

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Old-School Variance: Superman #75

I’ve often referenced it, but rarely had actual "live" photographic example to illustrate the point.

I do not consider 1990s "Collector’s Edition" and "Newsstand Edition" comics to be variants. Technically, I’ll give you that they are variants–one issue with two (or more) different covers.

Perhaps it’s that typically there would be two covers, and two covers "only" in such cases. There was also the notion of the selling channel–one version was intended for the "direct market" (comic shops) and the other for standard newsstand distribution. Also the fact that they were equally orderable by a shop–no "regularity" of 1:10 or other worse "ratios" on ordering and the other ridiculousness seen today. (special cases such as "platinum" or "gold" editions could be an exception, but those tended to seem truly "special" compared to 2016 1:50 or 1:100 or 1:500 or 1:1000 ratios!)

Back in 1992, there was the cover image. This is what people were looking for. They’d seen the image on tv, in the newspapers, in magazines, etc…so this is what they were looking for; and it was the content of the issue, the "event" of the story that was key, not which of fifty dozen alternative covers you had.

superman_0075_all_4_printings_newsstand

The variance (as opposed to variants/multiple editions) of the Superman #75 covers is due to the multiple print-runs. You have your standard first print; and then for later printings, rather than taking interior art or additional artists, the color of the Superman logo and text The Death of Superman! was changed, and a small Roman Numeral was added to the cover copy to clearly indicate which printing the issue was. (I recently came across at copy of The Killing Joke that I had and couldn’t find anything saying which printing it was…I finally realized/remembered that which printing is indicated simply by the color of the book’s title and the cover price). That’s part of why the issue(s) are so clearly "iconic" and memorable…they’ve not been diluted by umpteen hundred different images for just one issue.

It’s occurred to me that there’s likely additional variance–the UPC box. In my photo here, the first print has an actual bar code…while printings II, III, and IV have the creator credits (these are direct market copies of the "newsstand edition.") I also make a distinction there–bar code vs. not–I consider the same. I’m not actually sure if the later printings have a version with the bar code, or if the later printings were comic-shops-only (newsstands perhaps having gotten the first printing only, and anyone else had to go to the direct market?)

Anyway…the ultimate point of this post is the photo; that these are 4 different versions of the same edition of the same issue, just produced as separate print-runs. Yet same cover image, still instantly recognizable as the same issue, despite not all being printed at the same time.

What If…’The Death of Superman’ Happened in 2016?

superman_075cBack in 1992, DC treated us to Doomsday!, or The Death of Superman. The event played out across six weekly issues of the Superman titles of the time, with a seventh chapter in a Justice League America tie-in issue.

While the various titles went through multiple printings, the cover images stayed the same. DC would add a Roman Numeral to the cover copy–II, III, IV, etc to denote which printing the issue was. To add further difference to the printings, the color of the title logo would be changed from the original.

This meant that the cover image of Superman: The Man of Steel #18 was distinctive and remains iconic, 24 years later. Ditto the various other issues.

Especially on the "key" issue–Superman #75.

Granted, there were actually multiple covers for Superman #75. There was the "black bag edition," also known as the "collector’s edition." This was only available through comic shops (the "direct market") and outside of a "platinum edition" I believe only had a single initial printing.

superman_075b     superman_075a

The "collector’s edition" cover itself was a grey tombstone. This edition was what would in contemporary terms be the "variant" edition.

The "regular" edition–the "newsstand edition"–fit the usual/standard trade dress of the time, and featured an image of Superman’s tattered cape caught on a pole amidst the destruction in Metropolis. Subsequent printings–as mentioned above–change the color of the Superman logo and included a Roman Numeral to denote that each printing was no longer the first printing.

I believe the issue went through four printings–I have never been made aware of a fifth or later. (Exception being years-later reprints, like the Millennium Edition or stuff included with toys, etc.)

That was all fine, I was ok with it–retailers could order however many copies of each edition (though "in the moment" few ordered enough). The later printings kept the issue around to satisfy overall demand…and the cover image became and has remained iconic. There’ve been a number of subsequent comic covers over the years doing the "homage" thing based on the Superman #75 newsstand edition.

That was 1992.


If Superman #75 was published in 2016, in the present? There’d be a zillion variants, totally diluting the cover and any singularly-iconic imagery.

deathofsuperman_03     deathofsuperman_04

A set of two covers that placed together form a single wider image. Why not get folks to buy two copies of the issue with different images just to get one image?

deathofsuperman_01

But hey, there’d also be the wraparound cover, showing the actual death of Superman as a single cover.

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And another wraparound, showing a fallen Superman with Doomsday’s shadow…effective imagery in general, but also not in keeping with the story itself as the two fell together/simultaneously.

deathofsuperman_08     deathofsuperman_11

Regardless of the fact that there’d be the "upcoming" Funeral for a Friend story (also known as World Without a Superman), there’d be at least a couple of "funeral covers" for the actual death issue.

deathofsuperman_07     deathofsuperman_15

There’d be the generic-ish images of Doomsday’s fist with Superman symbols.

deathofsuperman_10     deathofsuperman_19

There’d be a couple that showed Superman is potentially victorious, despite the cover blurb proclaiming The Death of Superman!

deathofsuperman_05     deathofsuperman_06

deathofsuperman_09     deathofsuperman_21

There’d be the generic-ish Superman and Doomsday slug-it-out images with even a "photo cover" of a statue thrown in.

deathofsuperman_25     deathofsuperman_26

Superman and Doomsday colliding covers…

deathofsuperman_23     deathofsuperman_22

Another collision cover, and a generic (yet cool-ish) Superman with Doomsday looming behind him (or the shadow of the creature somehow).

deathofsuperman_18     deathofsuperman_28

There’d be the generic "bleeding-S" covers. Promotion for the comics, and of course there’d be a ready-made animated movie already, with toys and such to further tie-in.

deathofsuperman_12     deathofsuperman_14

There’d be a painted "moment of death" cover, and a "concept sketches" cover.

deathofsuperman_13     deathofsuperman_16

deathofsuperman_24     deathofsuperman_27

There’d, of course, be the Doomsday-centric covers, showing off different takes on the creature in various poses. Recognizable as the creature, but not necessarily anything iconic or singularly stand-out. Or to BE stand-out, make that one of Doomsday reaching toward the reader a 3-D cover!

deathofsuperman_17     deathofsuperman_20

And aside from the different takes on the creature looking somewhat like he does in the actual story, there’d the the much more exaggerated, flashy takes on the character, going a bit beyond.

And there’d be way more fun than just these! See below for even more thoughts on the matter, as I’m "breaking" the post here for length on the front/main page of the blog.

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