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Pre-Selling the home release opening weekend of the theatrical


presellingattheatricalreleaseironman3So, a couple weeks ago, I was amazed to see that Walmart was “pre-selling” Iron Man 3‘s blu-ray the SAME WEEKEND that the movie opened in theaters.

Now, this past Sunday morning, I saw where Best Buy is doing the same with Star Trek. The movies JUST OPENED THEATRICALLY! And these retailers are selling what they don’t even have in-stock, don’t even KNOW WHEN they’ll have in stock?!? And heck, they don’t even list PRICING…probably a deposit of some sort, locking you into a purchase, whatever they decide to charge when the product is eventually produced and released.

Personally, I’m waiting for the Enterprise model/case at Target again that I missed out on with the 2009 Star Trek film. If I could be guaranteed for a reasonable price that “exclusive case” I might give in to the disgustingness of a presell. But to just generically offer an empty, generic case? Ugh.

presellingattheatricalreleasestartrekOh, but I guess they’re selling “bonus” or “exclusive” “CONTENT,” which I can’t imagine amounts to more than a few SECONDS of trailer/teaser material. And frankly, I am totally not the target audience, because I am NOT a fan of a lot of online video stuff: I prefer to read, or have it on a tv screen, and prefer to avoid trailers and such as much as I can (I enjoy them before theatrical viewings of films, but care nothing for every last “teaser” or “trailer” the moment it “leaks” online).

I guess the retailers weren’t getting enough sales by offering stupid “exclusives” and giftcards as “bribes” to lure “loyalty” from customers. Now they’ve gotta be “the first” to offer to take your deposit money to lock you into buying the product from them months before it’ll even be available.

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